Resale operating system / Early accessOne item record · every marketplace state

Photos in.Listings live.Synchronized until sold.

Sello turns photos into complete listings, publishes through the strongest workflow each marketplace allows, and monitors supported connected channels through the sale.

Start creating listingsSee how it works

Free to start · no card · your accounts stay yours

LOT 0417 / SOLDSold · synchronized

Photo evidence read

Acne Studios

Wool overcoat, charcoal

Category
Men / Coats & Jackets
Size
M
Condition
Excellent · A-
Measure
P2P 21½ in · L 38 in
Flaw
Light cuff wear disclosed
Specifics
Wool · charcoal · single-breasted
Readiness checks
  • Required fields
  • Photo order
  • Seller policies
List range$285–$310Quick sale $265
Confidence 82%
  • Sold · eBay · 07/02$310
  • Sold · eBay · 06/28$295
eBaysoldSale detected · $285
StockXdelistedDeactivated via API
GrailedreviewMark sold action ready
  1. SALE DETECTED · EBAY
  2. STOCKX · DEACTIVATED VIA API
  3. GRAILED · FLAGGED: MARK SOLD
  4. INVENTORY · RESOLVED: SOLD
One item recordReview before live

01 / The loop

The listing is only the first step.

Follow one item from intake to sold and archived. Each state remains visible, attributable, and recoverable.

  1. 01IntakePhotos, tags, measurements, flaws.
  2. 02GeneratedComplete listing fields assembled.
  3. 03PricedReal sold comps set the range.
  4. 04PublishedBest available workflow per channel.
  5. 05LiveConnection and listing states stay visible.
  6. 06Sale detectedThe sold event enters the record.
  7. 07Delisted elsewhereLinked listings resolve or queue review.
  8. 08Sold & archivedHistory remains attached to the item.
LOT 0417Eight states · one record
LOT 0417 / SOLDSold · synchronized

Photo evidence read

Acne Studios

Wool overcoat, charcoal

Category
Men / Coats & Jackets
Size
M
Condition
Excellent · A-
Measure
P2P 21½ in · L 38 in
Flaw
Light cuff wear disclosed
Specifics
Wool · charcoal · single-breasted
Readiness checks
  • Required fields
  • Photo order
  • Seller policies
List range$285–$310Quick sale $265
Confidence 82%
  • Sold · eBay · 07/02$310
  • Sold · eBay · 06/28$295
eBaysoldSale detected · $285
StockXdelistedDeactivated via API
GrailedreviewMark sold action ready
  1. SALE DETECTED · EBAY
  2. STOCKX · DEACTIVATED VIA API
  3. GRAILED · FLAGGED: MARK SOLD
  4. INVENTORY · RESOLVED: SOLD
One item recordReview before live

02 / Operating difference

Cross-listers copy. Sello operates.

The difference is not marketplace count. It is what happens after the fields are generated and before a failure becomes your problem.

Not copied fields. Correct marketplace data.

Operational dimensionTypical crosslister loopSello loop
Listing dataRe-enter fields and fix gapsMarketplace-specific item data
PublishingRepeat the posting loopDirect or guided by capability
Connection healthDiscover expiry after a missConnection status stays visible
Sold elsewhereCheck each channel againSale detection pairs with delist work
Partial failureSilent until you noticePer-item state, receipts, and retry
Bulk workOne bad row blocks attentionFailure stays isolated to its item

03 / Listing creation

From photos to a complete listing.

AI creates the work. Readiness checks stop bad work from going live. You review before anything publishes.

FrontBackTagFlaw

Raw phone photos · seller measurements · visible condition

  1. TitleBrand, model, color, season
  2. ConditionGrade, flaws, disclosed wear
  3. MeasurementsSeller-entered and photo-supported
  4. Item specificsCorrect fields for each marketplace
  5. ReadinessMissing requirements stop the publish
LOT 0418 / GENERATEDGenerated

Photo evidence read

Supreme

Box logo hoodie, black, FW21

Category
Men / Sweats & Hoodies
Size
L
Condition
Excellent · A
Measure
P2P 23 in · L 28 in
Flaw
No visible flaws
Specifics
Cotton fleece · black · pullover
Readiness checks
  • Brand confirmed
  • Condition complete
  • Item specifics mapped
List range$180–$205Quick sale $170
Confidence 86%
  • Sold · eBay · 06/30$184
  • Sold · StockX · 06/21$172
eBaypendingReady after review
GrailedpendingFinal post staged
One item recordReview before live

04 / Marketplace publishing

The strongest workflow each marketplace allows.

No scraping. No botting. Your accounts stay yours. Sello says exactly what is direct, what is guided, and what is waiting on approval.

Publishes direct

Official marketplace APIs carry the listing when the account and item are eligible.

eBay

Sell API · live for selected accounts

Connect your normal eBay seller account. Payment, shipping, and returns policies must be ready.

StockX

Public API · exact catalog match

Create, activate, and deactivate after a confirmed catalog match.

Etsy

Native API, access-gated

Direct publishing and sync activate for approved connected shops.

TikTok Shop

Native API, access-gated

Shop connection, required product fields, and TikTok review may apply.

Guided publish

No official APIs exist for listing submission on these channels.

Grailed

Complete listing · final post guided

Sello formats the fields and stages photos in order. You perform the last action.

Poshmark

Complete listing · final post guided

Marketplace-specific fields are prepared, including the later mark not for sale action.

Depop

Complete listing · final post guided

The photo-first listing is assembled and checked before you post.

On approval

The product path is built, but live access has not cleared.

Vinted

Pending Vinted Pro API

Direct publishing, sync, and sold detection turn on once Vinted approves API access. Until then, the connection shows as unavailable instead of pretending.

05 / Inventory sync

After you publish is where Sello earns it.

One sale. One inventory truth.

LOT 0417 / SOLDSold · synchronized

Photo evidence read

Acne Studios

Wool overcoat, charcoal

Category
Men / Coats & Jackets
Size
M
Condition
Excellent · A-
Measure
P2P 21½ in · L 38 in
Flaw
Light cuff wear disclosed
Specifics
Wool · charcoal · single-breasted
Readiness checks
  • Required fields
  • Photo order
  • Seller policies
List range$285–$310Quick sale $265
Confidence 82%
  • Sold · eBay · 07/02$310
  • Sold · eBay · 06/28$295
eBaysoldSale detected · $285
StockXdelistedDeactivated via API
GrailedreviewMark sold action ready
  1. SALE DETECTED · EBAY
  2. STOCKX · DEACTIVATED VIA API
  3. GRAILED · FLAGGED: MARK SOLD
  4. INVENTORY · RESOLVED: SOLD
One item recordReview before live
activependingfailedsolddelistedreview
  1. 01SALE DETECTED · EBAY
  2. 02STOCKX · DEACTIVATED VIA API
  3. 03GRAILED · FLAGGED: MARK SOLD
  4. 04INVENTORY · RESOLVED: SOLD

No silent failures.

  • Linked listings keep a visible marketplace state.
  • Exceptions surface for review before they become a second order.
  • Failed delist work keeps its reason, retry, and notification history.

Pro includes assisted sold-delist. Kingpin adds full inventory sync, sold detection, and automatic delisting.

06 / Bulk operations

A rack, not an item.

Generate, price, and publish a whole batch at once. If one item fails, it is flagged for recovery and the rest keep moving.

Batch 072 / 5 itemsPer-item failure isolation · receipts attached
LOT 0521Arc’teryx shellgeneratedpricedpublished
LOT 0522Nike SB Dunk Lowgeneratedpricedpublished
LOT 0523Kapital knitgeneratedpricedpublished
LOT 0524Carhartt Detroit jacketgeneratedpricedpublished
LOT 0525Stone Island overshirtgeneratedpricedpublished
5 / 5 published · 1 recovered
Free · 5 items per batchPro · 25 items per batchKingpin · 250 items per batch

07 / Pricing intelligence

Priced like the market already did.

Real sold comps, trimmed outliers, confidence, and separate quick-sale and list ranges. If the evidence is weak, the item says Needs comps.

Comp tape / wool overcoat / MIllustrative
SoldDateConditionClose
eBay07/02Excellent$310
eBay06/28Excellent$295
Grailed06/19Very good$270
eBay06/07Good$248

Quick sale$265

List range$285–$310

Confidence82%

Comp refreshes per month: Free 10 · Pro 100 · Kingpin 750.

  • Sold evidenceClose prices, source, date, and condition stay attached.
  • Outlier controlBad matches do not silently pull the range.
  • Refresh depthPlan limits scale with inventory volume and repricing needs.

08 / Marketplace coverage

Eight channels. Three honest lanes.

ChannelLaneMechanismSyncSold handling
eBayPublishes directSell APIFull sync on KingpinSale detection on Kingpin
StockXPublishes directCatalog matchFull sync on KingpinSold state on Kingpin
EtsyPublishes directNative API, access-gatedWhen access is activeWhen access is active
TikTok ShopPublishes directNative API, access-gatedWhen shop is connectedWebhook when connected
GrailedGuided publishFinal post guidedLinked item statusAssisted sold-delist on Pro
PoshmarkGuided publishFinal post guidedLinked item statusMark not for sale guided
DepopGuided publishFinal post guidedLinked item statusAssisted sold-delist on Pro
VintedOn approvalPending Vinted Pro APIPlanned after approvalPlanned after approval

09 / Operational safety

Trust is a visible state.

Every publish, connection, sale, delist, exception, and retry leaves a status the seller can inspect.

01

Readiness before publish

Required fields, account policies, catalog matches, and channel eligibility are checked before a live action.

02

Duplicate-publish protection

Idempotent operations prevent the same item action from being submitted twice.

03

Fail-closed capabilities

If a connection, permission, or adapter is not ready, Sello stops instead of pretending it worked.

04

Retry and recovery

Failed work keeps a visible state, a reason, and a path back to ready.

05

Review before live

The seller approves the listing and confirms sensitive marketplace actions.

06

Secure marketplace auth

OAuth connections keep credentials with the marketplace. No password sharing and no bots.

10 / Plans

Automation starts free. Depth scales.

Every plan includes auto-publishing. Higher tiers add volume, connections, team capacity, and deeper sold-state automation.

Free

$0forever

  • 10AI listings / mo
  • 10auto-publishes / mo
  • 10comp refreshes / mo
  • 1marketplace connections
  • 5items per batch
  • 1seat
  • Automation included
  • Review before live
Start free
Most picked

Pro

$20per month

  • 125AI listings / mo
  • 125auto-publishes / mo
  • 100comp refreshes / mo
  • 3marketplace connections
  • 25items per batch
  • 1seat
  • Basic analytics
  • Simple profit tracking
  • Templates
  • Assisted sold-delist
View pricing

Kingpin

$119per month

  • 1,000AI listings / mo
  • 1,000auto-publishes / mo
  • 750comp refreshes / mo
  • 5marketplace connections
  • 250items per batch
  • 5seats
  • Full inventory sync
  • Sold detection and automatic delisting
  • Advanced comps, analytics, and profit tracking
  • Repricing, dead stock, and performance analytics
  • Priority queue and support
View pricing

The loop closes here

Less listing work.More selling.

List it once. Sello takes it from there, all the way to sold.

Start creating listingsView pricing